c o n c e p t | personal project
IDEA & INspiration
Inspiration struck during my recent trip to Baja California, Mexico, where the allure of sunny beaches captivated us. Seeking further adventure, we ventured to the heart of Baja and discovered beautiful Zorra Canyon. Its hidden gem is the waterfall – proved to be nothing short of magical and rejuvenating, etching an unforgettable memory in my mind. Amidst the canyon's splendor, we encountered a small ecological rancho called "Sol de Mayo" that sparked a vision to craft a distinctive brand for an eco-retreat hotel in this captivating locale.
LOGOTYPE
In crafting the logo for "Sol de Mayo" resort, simplicity and elegance take center stage. The design features a refined typography as a focal point, embodying a harmonious blend of sophistication and modernity. Rounded shapes and gentle curves gracefully come together. The logo encapsulates the spirit of eco-retreat — where simplicity meets elegance, and the sun-kissed beauty of nature is celebrated with every curve and contour. It also serves as a visual metaphor for the radiant experiences awaiting our guests.
In crafting the logo for "Sol de Mayo" resort, simplicity and elegance take center stage. The design features a refined typography as a focal point, embodying a harmonious blend of sophistication and modernity. Rounded shapes and gentle curves gracefully come together. The logo encapsulates the spirit of eco-retreat — where simplicity meets elegance, and the sun-kissed beauty of nature is celebrated with every curve and contour. It also serves as a visual metaphor for the radiant experiences awaiting our guests.
Photography
Photography became an integral part of this creative journey as I captured a myriad of captivating textures found in the local nature and unforgettable landscapes on my Iphone. Each photograph tells a story of the region's unique charm and serves as a visual testament to the inspiration behind this branding case. The diverse textures, colours, and natural elements documented in these images will play a pivotal role in conveying the essence of our eco-retreat hotel, creating a seamless connection between the visual narrative and the extraordinary beauty of Zorra Canyon.
All the interior/exterior photos were taken from Unsplash (Roberto Nickson, Tereza Ruba, R Architecture Melbourne).
All the interior/exterior photos were taken from Unsplash (Roberto Nickson, Tereza Ruba, R Architecture Melbourne).
